20 Best SEO Tools in 2025 For Every Use Case

Boxed in the hall of SEO fame, Moz provides a comprehensive suite that streamlines many aspects of online marketing, smoothly adapting to your dynamic SEO needs while on a budget. When you’re hunting for affordable SEO tools, focus not only on the price but, more importantly, the features they offer. Ever since the Internet came into our lives, blogging has become a great tool for reaching out to more people, digital marketing, and business.

Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page.

How can I optimize my SEO for free?

• I recommend you get started with the Lite plan for $29/month.
• If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site.
• Google Search Console helps you monitor your site’s performance in Google Search, including keyword rankings, indexing status, and crawl errors.

When a website employs lazy loading, ads only load on a webpage as a user scrolls to them. Meaning, if a user doesn’t scroll to a certain screen view, the ads don’t exist on the page. A lighter page means faster loading which leads to better SEO. Though there’s no right or wrong way of auditing links, there are a few pointers to bear in mind when determining the frequency. Google Analytics (GA) stands as a critical tool for digital analytics, distinct yet complementary to Google Search Console (GSC).

Best SEO tool for businesses

GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site, like HubSpot’s SEO Marketing Software.

Google Search Console

Updated for 2025 with the latest AI strategies + apps working now. Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed.

If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site. For example, it took me about eight months to get my first 100,000 monthly visitors. Now that I have a higher DA, I can write a new page and index it, and it can appear on pages 2-3 of Google on the same day. Overall, the key is to treat every blog post like a long-term investment and make regular updates to improve your search rankings.

Next, you will have people answering your query, which means SEO Anomaly you now have a vast list of search terms from real-life users. All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide. It is the second-fastest web crawler (only behind Google) and has the best user interface out of all tools on this list.

Developed by acclaimed marketing expert Neil Patel, Ubersuggest provides a comprehensive range of SEO and content planning features at an affordable price. SE Ranking is known for offering a robust all-in-one SEO solution. It integrates powerful features to track, analyze, and optimize your digital strategy. Our 100% free SEO tools to find your website SEO status or issues.

Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section, which gives additional information about the performance of the page. Save time and enhance your marketing and content performance with these free copywriting tools powered by AI. Exploding Topics is a trend discovery and market research tool.