TikTok Video Ideas for Book Promotion

TikTok Video Ideas for Book Promotion

Writing a book is a lot of work. You spend all the time to get your book published, thousands of dollars in outsourcing for the cover, editing, formatting…and then launch https://betsoft-software.com/! But after the big buzz wears down, if you don’t know how to promote a book, your book will sit on Amazon like a ship that just lost its engines – lost and drifting in a sea of other books.

We’re not suggesting you physically stalk someone — only that you figure out where your proto-persona might hang out online, so you can ensure your marketing efforts reach them. Pore over Goodreads reviews, Reddit threads, and the social media accounts of authors similar to yours to find people like your proto-persona. Then adjust their profile accordingly!

Speaking of retailers, after publishing your book, you’ll want to set up your various store links for readers. If you’ve only made your writing available on Amazon, this will be easy — one link, which you can make as clean as possible by removing everything from the URL except “/dp/ “, like so:

children's book promotion ideas

Children’s Book Promotion Ideas

Parents and teachers alike often look for YouTube readalouds of a book before they purchase a children’s book so this is a great opportunity to get in front of more people. Try creating a video of yourself reading the book in its entirety and then upload it to YouTube. Then use keywords in the title–these are key for getting views!

As more people read what you write, they will begin to see you as an expert on those topics. This increases demand for whatever else it is that makes up their lives–including buying things from businesses like yours!

Establishing a strong brand identity is essential for successful promotion of children’s books. By creating a brand, authors can build recognition, loyalty, and expand their reach to a wider audience. Two key strategies for creating a brand identity in the children’s book market are product line expansion and targeting ideal customers.

tiktok video ideas for book promotion

Parents and teachers alike often look for YouTube readalouds of a book before they purchase a children’s book so this is a great opportunity to get in front of more people. Try creating a video of yourself reading the book in its entirety and then upload it to YouTube. Then use keywords in the title–these are key for getting views!

As more people read what you write, they will begin to see you as an expert on those topics. This increases demand for whatever else it is that makes up their lives–including buying things from businesses like yours!

TikTok Video Ideas for Book Promotion

TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.

We all know the feeling: You want to engage with your audience on TikTok, but sometimes you just run out of fresh content ideas, right? Worry not! As your author coach, I’ve put together a month’s worth of daily TikTok ideas for authors to keep your TikTok account buzzing and your readers engaged. All you have to do is create and share! Here you go…

Aiden Thomas has gained a huge following on the app by sharing swag giveaways, hilarious author jokes, and giving us a peek into what it’s like being a QTPOC author. With unboxings, trips to bookstores, and even some appearances from his adorable pets, Aiden’s content is always entertaining. Plus, he is not afraid to call out those who can’t spell “cemetery” correctly! Aiden’s debut novel, Cemetery Boys, has become one of the most popular BookTok books, and it’s not hard to see why.